Communicating Climate Change: Sometimes It’s Not about the Science

Guest article written by Scott Mandia.

Back in January, my wife engaged a climate science doubter on Facebook. Should you consider a similar engagement, consider this: nobody doubts scientists when it comes to gravity or that the Earth revolves around the sun. These theories/laws do not pose a threat so they are widely accepted. Climate change, on the other hand, is perceived as a threat to some because they fear the solutions might result in loss of individual rights or hurt the economy. It is because of these perceived threats that they subconsciously resist the settled science.